One of the goals I set myself this year was to make the Dartmoor Yarn Company a more environmentally friendly business. I started the business selling kits – which, of course, need packaging to keep them together. However, when you’re selling in shops, the packaging also needs to speak to your buyer.
Unfortunately a plain paper or recycled bag doesn’t say, quality, natural, eco-friendly wool, fun, quirky, rustic, Dartmoor, British made… or any of the other words that might apply. I’m also not a total killjoy and I know many of my kits are bought as gifts and nice packaging is part and parcel of that.
However at festivals and craft fairs, I’ve sold naked kits, with no packaging, to people who want to knit the product themselves. I’ve also taken the needles out of kits for people who have needles already. But the one place I hadn’t though about doing this was on internet sales.
So my first step to becoming a more eco-friendly business is to offer cheaper Naked kits on the website. That way people who want the kit for themselves, want to gift wrap it themselves, or want to buy one of my project bags or needles bags to put it in, can purchase at a cheaper price without excess packaging and/or needles they don’t want.
I’m offering options of:
- No ‘gift’ packaging i.e. Only wrapping the kit in the necessary packaging (which is usually recycled) to see it through the post.
- No gift packaging and no needles – as above, but without needles.
- No needles – for those who want to give a gift to a knitter who already has needles.
Of course gift packaged kits with everything you need to create your finished item are still available to internet browsers who want them.
These options not reduce excess packaging, but allow me to offer kits at a cheaper price. And, on top of that saving, I’m celebrating this positive step by offering a 10% discount on everything on the website for the whole of March – including Naked Kits.
If you’re looking to treat yourself – or someone else – for Easter, take a look at our kits, gifts for knitters and Dartmoor wool felted products.
The code for the 10% discount is: Naked10
And the shop is here
Thanks for dropping by!
Bekki
Dartmoor Creative 
I love the less packaging and more options! I often end up not buying kits because I don’t need everything in them
LikeLike
Thank you. It is hard to hit the mark. My original intention was for tourists, so it made a nice gift or they could knit while on holiday, so had everything at their fingertip. It still is in the shops, but internet purchasers often don’t want everything.
LikeLiked by 1 person
It’s always difficult to please everyone, but I think multiple options is great:)
LikeLike
Agreed 🙂
LikeLiked by 1 person
A great idea, especially if your buying for yourself or want to use your own gift wrapping.x
LikeLike
Thank you 🙂 x
LikeLike
Awesome! I like your thinking 🙂
LikeLike
Thank you 🙂
LikeLike
A great idea Bekki 🙂
LikeLike
Thank you! 🙂
LikeLike
Wonderful ideas! I am sure that people will love them.
LikeLike
Thank you 🙂 Hope so.
LikeLiked by 1 person
What a fantastic idea. Love your amazing Tea cosy jumper😍
LikeLike
Thank you. And pleased you like the sweater 🙂
LikeLike
A good idea, and you really know how to tempt me!
LikeLike
Thank you 🙂
LikeLike
Super and innovative. I like the idea, well done on the creative way of doing things. I love it. 🙂
LikeLike
Thank you. I do hate the whole bag thing -it not only isn’t great for the environment, but really puts prices up. I started this to sell nice eco-friendly local wool, but I feel as if I’m selling packaging 😦
LikeLiked by 1 person
Great, well thought out options – I’m sure everyone will agree with you!
LikeLiked by 1 person
Thank you 🙂
LikeLiked by 1 person